What Email Marketing Platform Should I Use? 3 Platforms Broken Down For You.

Your Digital Presence Blog - What Email Marketing Platform Should I use for my Business?

One of the best ways to market to your audience is still email marketing. SMS marketing has definitely come to the forefront of marketing initiatives, but in this post we’re going to discuss email marketing and which email marketing platform is best suited to your situation.

Why is Email Marketing an Effective Marketing Channel?

We understand some people believe that email marketing has gone the way of the dinosaurs in favor of other community-driven marketing initiatives like social media and video platforms. However, email marketing is one of the only types of marketing where a lead will directly give your their information in exchange for your content. This means that a potential customer is signaling to you that they are interested enough for you to reach out directly to them. This is very important because this makes them a warm lead right at the beginning of your interaction.

One of the benefits to email marketing is that you can get everything set up and start collecting your email subscribers immediately, even if you don’t have a content plan set up. It’s always a great idea to gauge interest in your products or services immediately. You can always plan content later.

Now that you know the benefits of email marketing, let’s go ahead and choose which platform would be the best for you. For the purpose of this post, we are going to talk about MailerLite, MailChimp, and Klaviyo, but understand that there are a lot of different platforms available on the web.

MailerLite

MailerLite is relatively new to the market, and it does a lot of things out of the box for free.

It connects directly to WordPress via a native integration, but if you’re on Webflow or Squarespace, you might need to utilize an automation service like Zapier or Make. If you’re selling virtual or physical products online, MailerLite connects directly to Shopify, WooCommerce, Magento, BigCommerce, and other ecommerce platforms, making this a good budget friendly option for ecommerce businesses.

The free plan is robust for up to 1,000 subscribers, but you do not get access to newsletter templates; good news though: the next tier is only $9/month at the time we published this post, and it includes the newsletter templates.

MailChimp

Now, let’s move on to MailChimp. This is the OG of the email marketing world, and for that, they set a lot of the standard in the industry. The platform integrates natively with WordPress, Squarespace, Wix, Shopify, WooCommerce, BigCommerce, making it a good option for most types of businesses.

If you’re a business that doesn’t have a website, and you’re not interested in using a website, MailChimp has the ability to integrate natively with your Facebook, Instagram, or X (Formerly Twitter) profiles where you can post your social content right into your email campaigns. This is the only platform out of these 3 that does that.

You’ll want to pay for MailChimp as the free plan is very limited. I’d recommend the Standard plan at $20/month, but if it’s just out of your price range, the Essentials plan is $13/month; automations are slightly limited in the Essentials plan, but if you don’t need a lot of steps in a single automation, this should still work fine for you.

Klaviyo

Last, but certainly not least, we have Klaviyo. It’s newer on the market than MailChimp, but they’ve been around long enough to know their strengths: metrics and eCommerce.

Klaviyo is the pricier of the bunch, with the cost based on your contact list. The free plan is free for up to 500 contacts. Klaviyo natively integrates with WooCommerce, Shopify, Magento, and other eCommerce platforms.

They are centered around metrics and data, so if you have a passion for data-based decisions and numbers, you will enjoy this platform if you can fit the cost into your budget. If you have a marketing person on contract or staff who’s been educated in metrics, they will likely thrive in this platform.

So which email marketing platform should I use?

To put it lightly, if you’re on a budget, you would do best in MailerLite.

If you have many types of content (email, social, website), and you need an easy to use interface, MailChimp will be your best bet.

If you need a lot of metrics and data, and you have an eCommerce business, Klaviyo is your one.

The information you’ll need to register your account is your business name, website (if you have one), business’s mailing address, payment method (if you go with a paid plan), and your business’s logo (we’ll get there in the next module).

If you’d like YDP to set up and/or manage your email marketing initiatives, get in touch with us and see if we’d be a good fit for your business.

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